Realtors Love Social Networking.
The Sacramento Bee reports Home Front: California Realtors stay busy online
…A new survey from their California trade group reveals a new generation of agents obsessed with e-mail, social networking, cruising multiple listing services and publicizing listings on a rising number of Web sites.
Realtors are getting intimate with the Internet (97 percent have high-speed access at home) or getting left behind, says a new California Association of Realtors technology survey conducted in July and August.
Almost half of 400 agents surveyed said they’re now using social networking sites “to stay on top of trends in their business.” Most popular, with 34 percent using it, was LinkedIn, a network of business contacts. Video site YouTube claimed 13 percent, MySpace 12 percent, Twitter 10 percent and Facebook 4 percent, CAR reported.
October 9, 2009
Macro Trends and Analysis