Comments on: Fire your agent if they ever use the phrase "Unique Selling Proposition" http://bayarearealestatetrends.com/2009/12/13/fire-your-agent-if-they-ever-use-the-phrase-unique-selling-proposition/ Everything You Need to Know About the San Francisco Bay Area Housing Market Fri, 01 Jun 2012 06:25:53 +0000 hourly 1 http://wordpress.com/ By: Greg Fielding http://bayarearealestatetrends.com/2009/12/13/fire-your-agent-if-they-ever-use-the-phrase-unique-selling-proposition/#comment-465 Mon, 14 Dec 2009 17:48:57 +0000 http://gregfielding.housingstorm.com/2009/12/13/fire-your-agent-if-they-ever-use-the-phrase-unique-selling-proposition/#comment-465 The point of the article is that a “unique selling point” is essentially a gimmick. For example, there is NO reason why a FSBO couldn’t take a video equal to what the Inman article recommended. There is no special skill required.

But, put lipstick on it and give it a fancy name like “unique selling point” and Realtors use it to justify higher pay.

We should not have to resort to gimmicks to justify our pay. Those of us who do, should leave the business.

]]> By: Otto Maddock http://bayarearealestatetrends.com/2009/12/13/fire-your-agent-if-they-ever-use-the-phrase-unique-selling-proposition/#comment-464 Mon, 14 Dec 2009 17:13:50 +0000 http://gregfielding.housingstorm.com/2009/12/13/fire-your-agent-if-they-ever-use-the-phrase-unique-selling-proposition/#comment-464 Granted, it was a poorly written article, but conceptually, I see nothing wrong with Real Estate professionals using the term “Unique Selling Point.”

This reads like you’ve built up a strawman, where some imaginary realtor is telling people to forget expertise, professionalism, or doing your research, and just make a good-looking video. I don’t think that’s really the case.

Both video content and USP have important roles to play in the real estate market and I don’t think 2010 is going change that.

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